In the early 2000s, Jeff Gord founded the house of Gord, a fetish publishing company specializing in erotic books and magazines. He was a lifelong fan of pony play and had a passion for creating intricate mounting rigs. During his lifetime, he also made some of the most outrageously expensive rubber and latex costuming in the world. In the year 2000, he launched his own cult magazine, Pony, as well as a variety of erotic novels.
The house of Gord website was first published in the U.K. in 1990. The site covered topics like ultra-tight bondage, Forniphilia, and building insane bondage equipment. In 1993, he was sued by the U.K. government for obscenity. After the lawsuit, he moved all of his businesses to the U.S. but the website remains active today.