The Discount Fashion Warehouse

The Discount Fashion Warehouse is a chain of retail stores in Columbus, Ohio that sells name-brand overstock clothing and accessories at deeply discounted prices. The company buys overstock products directly from the manufacturer and sells them through four brick-and-mortar locations in the Central Ohio area. They also have an eBay store and weekend “pop-up” events throughout the state. The chain’s success depends on the use of technology assets that help it track sales and forecast what products are popular for specific seasons.